Support! Vote! Strike!
The last fifteen years
In the course of the 1980s, 'action fatigue' appears to have set in. People no longer take the time for demonstrations and action committees. Some committees disbanded, as they had pretty much achieved their objective. The economy was doing well, people had a say in nearly everything, the nuclear threat had subsided, democratic elections were held in South Africa... the ambience hardly appeared to boost demand for political posters!
Many people remain concerned about subjects such as the environment, human rights, discrimination and health. Old symbols are no longer effective for raising awareness about such issues. Thousands of scenes are broadcast daily via the press, television, and the Internet. Capturing the attention of the public requires maintaining high standards and an extraordinary approach. Designers present new, imaginative looks that appeal to our sense of humour. Many exhibit familiar elements in unorthodox combinations or ironic contrasts of texts and images. New techniques include digital image manipulation. Political posters are often said to be virtually obsolete. The ingenious posters from recent years prove the contrary.
||5. Lies Ros, Rob Schröder, Frank Beekers, 75 years ANC, 1987
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