
With Hua Guofeng in power, the styles and themes that had been instrumental in propagating Mao and his ideas
continued to dominate Chinese propaganda art, even though Mao had died
and the Cultural Revolution had been formally called to a close in
1976. Hua not only tried to take over Mao's political legacy by
uncritically adopting most of his policies by stating that "We firmly
uphold whatever policy decisions Chairman Mao made and we unswervingly
adhere to whatever instructions Chairman Mao gave". He further
presented himself as the officially legitimated interpreter of Mao's
ideological behest by acting as the editor of the fifth volume of the Selected Works of Mao Zedong,
which appeared in 1977. Moreover, he also tried to
groom his image as much as possible to resemble Mao, even adopting his
predecessor's swept-back hairdo.
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A personality campaign was started to promote him as
the ultimate leader, by which he claimed part of Mao's position as
object of reverence: both Mao's and Hua's formal portraits hung side by
side in rooms and offices in the late 1970s, often with Hua identified
by name so people would know who he was. Enormous numbers of
posters were published to "push" Hua. At the same time, a number of
posters clearly showed who actually held political power. This is
obvious from the numerous posters that showed Hua with Ye Jianying
closely behind him (as on the previous page).

Under Hua's leadership, posters were made that
showed him in identical situations as where the Great Helmsman had
demonstrated his support. For example, where Mao had put in hard labor
at the Ming Tombs in the late 1950s, Hua was shown to do likewise at
the Miyun Reservoir in the late 1970s; where Mao was depicted on visits
to Dazhai, accompanied by Chen Yonggui and others, Hua was seen to do the same.
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Hua understandably needed the artistic idiom that
previously been centred around Mao to bolster his own claims to power,
and in some cases he succeeded in stealing some of the limelight
formerly reserved for his predecessor. In other cases, Hua took over
the spot in works of art that had until then been reserved for Mao.
This seems quite obvious in the poster below.
Despite the indications that Mao's policies would
continue, Hua's term of office did witness the beginnings of a massive
rehabilitation of all those artists and intellectuals who had been
prosecuted during the 'ten years of chaos' and even earlier. Many of
the artists who had continued painting in the idiom called for by the
times, however, found it difficult to shake off the style they had been
forced to work in during the Cultural Revolution. Several of them "...
complained that their eyes were ruined by the red-hued palette they
used throughout the decade".
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Dissatisfaction with Hua's political
pseudo-alternatives grew rapidly; his ability and wisdom were lambasted
as mediocre. By the early 1980s he had lost most of his positions to Deng Xiaoping and the latter's supporters; Hu Yaobang replaced him as Party secretary,
Zhao Ziyang took over as Premier, while
Deng himself headed the CCP Military Commission. Many 'ordinary'
Chinese subscribe to the view that the PLA again was instrumental in
this development and even today, they do not hesitate to spontaneously
lament Hua's unfair treatment – or "betrayal", as some put it
more forcefully – by the PLA elders. Until now, Hua has retained
his membership of the Central Committee. His calligraphy is greatly
admired by connoisseurs.

Sources:
Dachang Cong, When Heroes Pass Away—The Invention of a Chinese Communist Pantheon (Lanham MD, etc.: University Press of America, 1997)
Ding Wang, Chairman Hua—Leader of the Chinese Communists (London: C. Hurst & Company, 1980)
John Gardner, Chinese Politics and the Succession to Mao (London: The Macmillan Press Ltd, 1982)
Guo Jian, Yongyi Song & Yuan Zhou, Historical Dictionary of the Chinese Cultural Revolution (Lanham, etc.: The Scarecrow Press, Inc., 2006)
Li Zhisui, The Private Life of Chairman Mao—The Memoirs of Mao's Personal Physician (London, etc.: Random House, 1996)
Helmut Martin, Cult & Canon—The Origins and Development of State Maoism (Armonk, NY, etc.: M.E. Sharpe Inc., 1982)
Rudolf G. Wagner, "Reading the Chairman Mao Memorial Hall in Peking:
The Tribulations of the Implied Pilgrim", Susan Naquin &
Chün-fang Yü (eds), Pilgrims and Sacred Sites in China (Berkeley, etc.: University of California Press, 1992)
Yan Jiaqi & Gao Gao (translated & edited by D.W.Y. Kwok), Turbulent Decade—A History of the Cultural Revolution (Honolulu: University of Hawai'i Press, 1996)
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