Lai Ning (1974-1988) rose to prominence as a model
in the late 1980s. During the student demonstrations of 1989, and
particularly after the Tian'anmen Incident, the Party leadership
desperately needed wholesome models, not only to offset the harmful
influences of the demonstrating students, but also to improve its own
standing.
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Lai Ning, who was born in Shimianxian, Sichuan
Province, was a "Three Good" student in middle school. As an only
child, he enjoyed being by himself, something his classmates regarded
as slightly strange. His relations with his fellow students in general
were not that well: Lai would often report his classmates, who broke
the rules, and as a result he became known as a 'snitch'.

On 13 March 1988, a large forest fire started in
Shimianxian. Lai and his classmates were ordered to help fight the
fires. Returning that evening, they passed over a previously burnt
section. When a large wind blew and rekindled the flames, Lai, who
brought up the rear, was caught in the blaze and killed. By November,
Lai had been named a 'revolutionary martyr', and in June 1989, a
national 'Learn from Lai Ning'-campaign was set up.
Sources:
Remembering Lai Ning Editorial Committee, Remembering Lai Ning (Peking: Xueyuan chubanshe, 1990) [in Chinese]
Robert Tanner, "Lei Feng and Lai Ning: The Search for Ideological and Moral Models in New China", Wittenburg East Asian Studies Journal, vol. 16 (1991), pp. 105-113
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