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Long before the Land Reform Law was promulgated on
30 June 1950, the CCP had been experimenting with measures to return
the land to the vast numbers of peasants. These experiments, which had
taken place wherever the party had been able to maintain a stronghold,
including the Jiangxi Soviet and Yan'an,
had known various radical aspects, but boiled down to the abolishment
of landownership by the landlord class and the introduction of peasant
landownership. As a result, many peasant households held the deed for
their piece of land for the first time ever. A new element that was
introduced in 1950 was the provision that the
development of agricultural production resulting from this would pave
the way for the industrialization of China.
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Nationwide agicultural reforms took place from 1950
until the spring of 1953. In some places, the law was executed with
more force than was called for, leading to the mistreatment of former
landlords. In all, about one million of them were executed. Although
the poster above, published in 1952, boasts that land reform basically
had been completed, this was only accomplished in 1953. In all, 700
million mu of land
(1 mu
is .0667 hectares) and various means of production were redistributed
among 300 million peasants who had been landless before. Only the areas
inhabited by the minority nationalities had not been touched by the Law yet.
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Despite the centrality of Land Reform in the party's
policies, publication data from 1949 indicate that less than two
percent of the total poster production was devoted to typical rural
topics, including methods to improve production. This suggests even
more strongly the extent to which posters were intended to support other types of mobilizational techniques. It may also
point to important shifts that emerged in the political agenda. Shortly
after the fields had been turned over to the tiller, preparations began
to familiarize the peasantry with the next step in agricultural reform.
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Before long, the land that had been handed out to
the peasants was slowly returned to the state. In a process of
collectivization that started in 1953, the farmers were first organized
in so-called mutual help teams. These were gradually merged into lower
agrarian cooperatives. During the Great Leap Forward,
these lower forms of cooperatives would be merged into huge People's Communes.
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As a result of the collectivization of the
countryside, certain amenities and services that had until then been
reserved for city dwellers, now came within reach of the rural
population. The "electrification of the countryside", in combination
with the mechanization of agriculture, was among these. Judging by the
poster below, the availability of these amenities was apparently used
to entice the people to join such collectives.

Sources:
Jian An, "Yijiuwuling nian nianhua gongzuode jixiang tongji" [Some statistics on New Year print production in 1950], Renmin meishu (2) (April 1950) [in Chinese]
E. Stuart Kirby (ed.), Contemporary China 1955 (London: Oxford University Press, 1956)
Kwok-sing Li (editor) & Mary Lok (translator), A Glossary of Political Terms of the People's Republic of China (Hong Kong: The Chinese University Press 1995)
Peter J. Seybolt, Throwing the Emperor from His Horse -- Portrait of a Village Leader in China, 1923-1995 (Boulder: Westview Press, 1996)
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